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Thread: Making a Case for a New Saab 9-3 Viggen

  1. 12-08-2008 10:50 AM #1

    Multiple levels of performance are a staple marketing strategy within the showrooms of competitive brands. At Audi there’s ‘S’ and ‘RS’. At Subaru there’s ‘WRX’ and ‘STi’. Placing a Viggen model above the Aero would help add to the depth of Saab’s core product – the 9-3. It would also get as much, if not more, attention as the Turbo X and do so with a name that would resonate with younger buyers. Likely few in the rally generation born of Playstation know the Saab 99 was a pioneer in turbocharging nor what the letters SPG denote.

    It’s important to note… a new Viggen wouldn’t have to be an RS 4 competitor. Audi has recently arrived from a long-faught, decade-long comeback and has built up some serious hardware. Saab is just beginning its own comeback and has fewer resources. You’ve got to walk before you can run though and leveling a Viggen against the likes of the BMW 335i, Audi S4 makes more sense for Saab.


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  2. 12-08-2008 11:27 AM #2

    My particular favorite.... white with titanium bits.


  3. Member jnm2.0t's Avatar
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    12-08-2008 11:30 AM #3
    nice looking car... now ditch the green gauges already.
    paying anything to roll the dice just one more time

  4. 12-08-2008 11:32 AM #4
    So what's the Turbo-X?

    I understand your point, but in reality the Viggen was nothing more than a bodykitted 9-3 with the 2.3 transplanted from the 9-5 Aero. (I would know, I had one). The suspension work wasn't really anything to write home about. The interior was identical except for some really great seats that I miss.

    So to me, the Turbo-X isn't much different for the new 9-3 as the Viggen was for the old 9-3.

    And Viggens should only come in Lightning Blue, not white

    I had a sig but then Vortex eated it.

  5. 12-08-2008 11:33 AM #5
    Quote, originally posted by jnm2.0t »
    nice looking car... now ditch the green gauges already.

    For what, red like your A4? Red looks harsh, it's hard on the eyes at night. The green is much easier to deal with IMO. Don't even get me started on that ultraviolet purple crap VW uses, though they thankfully have tuned it down somewhat with the MK5.

    I had a sig but then Vortex eated it.

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    12-08-2008 11:34 AM #6
    Quote, originally posted by Voodoo.T »
    And Viggens should only come in Lightning Blue, not white

    x2

    I like things with two wheels and things with four wheels.

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  7. 12-08-2008 11:36 AM #7
    could be a sweet car if they stay away from the FWD platform and throw in a RWD or AWD

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    12-08-2008 11:36 AM #8
    Quote, originally posted by jnm2.0t »
    nice looking car... now ditch the green gauges already.

    Why? Green gauges are much easier and less tiring to read in the dark than red and blue.


  9. Member jnm2.0t's Avatar
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    12-08-2008 11:37 AM #9
    Quote, originally posted by Voodoo.T »
    For what, red like your A4? Red looks harsh, it's hard on the eyes at night. The green is much easier to deal with IMO. Don't even get me started on that ultraviolet purple crap VW uses, though they thankfully have tuned it down somewhat with the MK5.

    red, white, blue, some combination... just not green.

    paying anything to roll the dice just one more time

  10. 12-08-2008 11:39 AM #10
    Quote, originally posted by m3srsick »
    could be a sweet car if they stay away from the FWD platform and throw in a RWD or AWD

    Saab just started selling a Haldex AWD setup with rear diff last year. So yeah, it'd be AWD just like the Turbo X.

    I'm more for Viggen as a harder-core Turbo X. Only 20 more hp, but 19-inch wheels, body kit and a few more interior bits. In as much, it'd be about as much (maybe more) as the Viggen was in its day to the 9-3, but it'd offer a little more and build the Viggen sub brand rather than a one-off model (Turbo X). Plus, the Turbo X is a done deal. They're not making any more.


  11. 12-08-2008 11:45 AM #11
    Quote, originally posted by Voodoo.T »

    And Viggens should only come in Lightning Blue, not white

    no WAI! I love yellow viggens!

    I'm all for it

    All day every day
    http://www.turbonines.com/gall...2.jpg

    with piano black inserts
    http://www.turbonines.com/gall...7.jpg

    and the hirsch leather dash

    Modified by robhurlburt at 9:04 AM 12-8-2008


    Modified by robhurlburt at 9:05 AM 12-8-2008


  12. 12-08-2008 12:05 PM #12
    Sorry, GM is having a hard enough time making the case for a new 9-3, let alone a niche model.

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    12-08-2008 12:26 PM #13
    Unfortunately,
    Quote »
    GM is having a hard enough time making the case for the existence of Saab..

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  14. 12-08-2008 12:51 PM #14
    One "little" detail that might not matter if you are a Saab fanatic, but if the said Viggen will challenge the likes of the 335 and the S4 pricewise...Oh well, you get the idea.

  15. 12-08-2008 01:08 PM #15
    It would have to price a bit below if I were a product planner. The 335 and S4 are both higher hp, even with the Hirsch bump. Still, it's in the same ballpark and if packaged like above, it'd be the most aggressivel styled.

  16. 12-08-2008 01:15 PM #16
    Lets make it compete with the S4, give it colors like the S4, and wait.... chrome mirror caps like what?

  17. 12-08-2008 01:47 PM #17
    Someone wants non-green gauges, someone else wants RWD.

    Anyone want to take bets on someone suggesting Saab build a full-size truck?

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    12-08-2008 03:11 PM #18
    No hatchback : No Viggen
    Past/Current: Buick, Mitsubishi, Geo, Chrysler, Dodge, Porsche, Land Rover, VW, Nissan, Cadillac, Ford, GMC
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  19. 12-08-2008 04:35 PM #19
    Quote, originally posted by TurboVolksWagner »
    Lets make it compete with the S4, give it colors like the S4, and wait.... chrome mirror caps like what?

    Gosh I run Fourtitude too. I wonder where I found some inspiration?

    And in Saab's defense, those yellow and blue colors are Viggen colors. Also, they didn't put the mirror caps on there, I photoshopped them on there for the story.


  20. 12-08-2008 04:38 PM #20
    All clear.

  21. 12-08-2008 04:45 PM #21
    Nicely done!

    Over at the Troll Saab website didn't they say the Viggen name didn't resonate in Europe like it did in the states. Forget exactly why. Double meaning or odd translation or what have you.

    Many would like a Turbo X variant in a different color though, that's for sure.


  22. 12-08-2008 10:51 PM #22
    Quote, originally posted by TigerinColorado »
    Nicely done!

    Over at the Troll Saab website didn't they say the Viggen name didn't resonate in Europe like it did in the states. Forget exactly why. Double meaning or odd translation or what have you.

    Many would like a Turbo X variant in a different color though, that's for sure.

    I hadn't heard that one. Since Viggen's the name of a Swedish jet though, that'd be kind of weird. Post a link if you fine it. I'd be curious to read it.


  23. 12-08-2008 10:52 PM #23
    Quote, originally posted by TurboVolksWagner »
    All clear.

    I guess there are no new ideas.


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    12-08-2008 10:56 PM #24
    Quote, originally posted by Voodoo.T »

    For what, red like your A4? Red looks harsh, it's hard on the eyes at night. The green is much easier to deal with IMO. Don't even get me started on that ultraviolet purple crap VW uses, though they thankfully have tuned it down somewhat with the MK5.


    Eh? Red doesn't affect your night vision like any other color. Green is much harder on the peepers than red would be.

  25. 12-08-2008 10:56 PM #25
    Quote, originally posted by Rukh »
    No hatchback : No Viggen

    Precisely.

    ARE YOU SURE YOU WEREN'T DIGITALLY RAPED IN YOUR SLEEP BRO?

  26. 12-08-2008 11:06 PM #26
    Quote, originally posted by turbo_nine »
    Someone wants non-green gauges, someone else wants RWD.

    Anyone want to take bets on someone suggesting Saab build a full-size truck?


    The sport version of the 9-3 should be just that... sportier.

    Putting a super-smooth turbo six in a trim line marketed as the sport version is a mistake. What the car needs is an inline six or four with a very, very generous helping of boost. The powerplant is really the only thing holding back the current model. It needs to be much more raw. The suspension and handling in the Aero XWD models are fantastic, save for that hideous, still oversized steering wheel


  27. 12-08-2008 11:11 PM #27
    Quote, originally posted by [spoon »
    ]
    Eh? Red doesn't affect your night vision like any other color. Green is much harder on the peepers than red would be.

    Source please!

    1991 Saab 900 turbo SPG
    1991 Audi 200 Quattro 20v wagon
    1986 BMW 535i

  28. 12-09-2008 12:27 AM #28
    Quote, originally posted by [spoon »
    ]
    Eh? Red doesn't affect your night vision like any other color. Green is much harder on the peepers than red would be.

    I've heard this as well, but my BMW is red and the SAAB is green. So, to me anyway, red is awful on your eyes at night and green isn't.

    I never said the Viggens didn't come in other colors, just that blue is the only one they should've Monte Carlo yellow is stunning in person however.

    I had a sig but then Vortex eated it.

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    12-09-2008 01:57 AM #29
    Ive never really been a fan of Saabs until I saw the new 9-3 and the Turbo X, which I lust after constantly . I think the idea of a Viggen would be nice, maybe bring back the 4door hatch of the previous generation...

    In reality, I have to agree with previous posters and say that unless a very strong case is made for its existence, I dont think the Viggen will make it to showrooms as GM has enough to worry about.


  30. 12-09-2008 02:02 AM #30
    Looking pretty good. Finally something interesting from Saab. I don't know how they've managed to survive.

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    12-09-2008 04:29 AM #31
    Get an LS3

    But honestly, although this would be great for Saab/GM, I highly doubt it will happen.


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    12-09-2008 05:35 AM #32
    They already made that car, it was called the S60R and it was a disappointment (at least considering that when first announced, it was being compared to the M3).




    Modified by stumyk at 2:36 AM 12-9-2008


  33. 12-09-2008 05:38 AM #33
    Quote, originally posted by stumyk »
    They already made that car, it was called the S60R and it was a disappointment (at least considering that when first announced, it was being compared to the M3).


    Ummm hello ?!

    ARE YOU SURE YOU WEREN'T DIGITALLY RAPED IN YOUR SLEEP BRO?

  34. 12-09-2008 08:09 PM #34
    Quote, originally posted by stumyk »
    They already made that car, it was called the S60R and it was a disappointment (at least considering that when first announced, it was being compared to the M3).


    Modified by stumyk at 2:36 AM 12-9-2008


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    12-09-2008 09:08 PM #35
    Quote, originally posted by Epik151 »
    Looking pretty good. Finally something interesting from Saab. I don't know how they've managed to survive.

    Clearly you haven't driven a Saab 9-3 Turbo X, which is a fantastic car.


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